The IP-Geo information returns information about your site visitors, such as country, region, timezone, longitude, latitude, and more. It can be useful in various ways, for example:

• Localization of content
• Security - allow or block access based on location
• Improve usability - prefill forms with country, zip code, phone country code, etc
• Ad targeting based on geo or language
• Ecommerce -E.g. customize shipping options
• Compliance to country regulations - E.g. present cookie banner in EU, etc
• Gain insights about which companies use your site and service